{"id":3219,"date":"2018-07-20T09:00:52","date_gmt":"2018-07-20T07:00:52","guid":{"rendered":"https:\/\/www.korma.nl\/?p=3219"},"modified":"2021-12-07T14:16:02","modified_gmt":"2021-12-07T14:16:02","slug":"what-is-sea-and-what-is-it-for-you","status":"publish","type":"post","link":"https:\/\/korma.nl\/en\/wat-is-sea-en-wat-heb-je-er-aan\/","title":{"rendered":"What is SEA and how does it benefit you?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.1.1&#8243; background_image=&#8221;https:\/\/www.korma.nl\/wp-content\/uploads\/2018\/07\/edho-pratama-152392-unsplashkopie.jpg&#8221; custom_padding=&#8221;110px|0px|94px|0px&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;0|0px|0|0px&#8221;][et_pb_row custom_padding=&#8221;24.6875px|0px|15px|0px&#8221; _builder_version=&#8221;3.1.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.1.1&#8243;]SEA, we hebben er allemaal wel eens van gehoord. En ongeveer bij elke vacature in de online marketing wereld wordt gevraagd hier verstand van te hebben. Maar wat is SEA precies en wat heb je er aan?<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;15px|0px|24.6875px|0px&#8221; _builder_version=&#8221;3.1.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<h2>SEA<\/h2>\n<p>SEA is de afkorting voor Search Engine Advertising. Het is een tak van van online marketing. In zoekadvertenties worden advertenties in de vorm van tekst of afbeeldingen gepost op zoekmachines zoals Google of Bing. Deze advertenties verschijnen vervolgens prominent in de SERP\u2019s (Search Engine Research Pages). Deze methode behoort tot de belangrijkste bron van inkomsten voor aanbieders van zoekmachines.<span class=\"Apple-converted-space\">\u00a0<\/span><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;15px|0px|7px|0px&#8221; _builder_version=&#8221;3.1.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<h2>Wat heb je er aan?<\/h2>\n<p>SEA maakt gebruik van een op veilingen gebaseerd systeem, waarbij adverteerders bieden op bepaalde zoekwoorden die relevant zijn voor hun product of dienst. Het selecteren van een bepaald zoekwoord bepaalt welke zoekopdrachten uw advertenties weergeven. Wanneer je niet de meest geschikte zoekwoorden gebruikt zou je dus de verkeerde doelgroep kunnen aanspreken.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Naast een selectie van de juiste zoekwoorden is de Quality Score ook van belang bij SERP\u2019s. Daarnaast geeft de kwaliteitsscore aan hoe goed jouw advertentie voldoet aan de behoeften en zoekintentie van jouw doelgroep. Kwaliteitsscore wordt ook door de zoekmachine gebruikt om zoekers de best bruikbare resultaten te bieden. Om de kwaliteitsscore te berekenen, kijken zoekwoordmachine-platforms naar verschillende factoren:<\/p>\n<ul>\n<li>klikfrequentie<\/li>\n<li>bestemmingspagina<\/li>\n<li>historische uitvoering<\/li>\n<li>verschillende relevantie factoren<\/li>\n<li>advertentierelevantie<\/li>\n<li>relevantie van zoekwoorden<\/li>\n<\/ul>\n<p>Omdat SEA je direct voor gebruikers plaatst die actief op zoek zijn naar wat jij te bieden hebt, is het handig een gedetailleerde strategie te hebben die je kan helpen organische resultaten voor te zijn. Hiermee kan SEA een geweldige manier zijn om naamsbekendheid te vergroten, leads te genereren, online verkopen te stimuleren en nieuwe klanten te werven. Dit kan natuurlijk alleen gebeuren als het wordt gecombineerd met een geoptimaliseerde ervaring na de \u2018klik\u2019.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=&#8221;15px|0px|24.6875px|0px&#8221; _builder_version=&#8221;3.1.1&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.1.1&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_button button_text=&#8221;Hoe krijg je een geoptimaliseerde ervaring na de \u2018klik\u2019?&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.1.1&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEA, we hebben er allemaal wel eens van gehoord. En ongeveer bij elke vacature in de online marketing wereld wordt gevraagd hier verstand van te hebben. Maar wat is SEA precies en wat heb je er aan? SEA SEA is de afkorting voor Search Engine Advertising. Het is een tak van van online marketing. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat is SEA en wat heb je er aan? - Korma<\/title>\n<meta name=\"description\" content=\"SEA, we hebben er allemaal wel eens van gehoord. En ongeveer bij elke vacature in de online marketing wereld wordt gevraagd hier verstand van te hebben. Maar wat is SEA precies en wat heb je er aan?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/korma.nl\/en\/what-is-sea-and-what-is-it-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is SEA en wat heb je er aan? - Korma\" \/>\n<meta property=\"og:description\" content=\"SEA, we hebben er allemaal wel eens van gehoord. En ongeveer bij elke vacature in de online marketing wereld wordt gevraagd hier verstand van te hebben. 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