{"id":3393,"date":"2018-08-31T09:00:20","date_gmt":"2018-08-31T07:00:20","guid":{"rendered":"https:\/\/www.korma.nl\/?p=3393"},"modified":"2021-12-07T14:16:00","modified_gmt":"2021-12-07T14:16:00","slug":"the-future-of-influencers","status":"publish","type":"post","link":"https:\/\/korma.nl\/en\/de-toekomst-van-influencers\/","title":{"rendered":"The future of influencers"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.1.1&#8243; background_image=&#8221;https:\/\/www.korma.nl\/wp-content\/uploads\/2018\/08\/magda-fou-421485-unsplash.jpg&#8221; custom_padding=&#8221;64px|0px|301px|0px&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.1.1&#8243; custom_padding=&#8221;64px|0px|0|0px&#8221;][et_pb_row _builder_version=&#8221;3.1.1&#8243; custom_padding=&#8221;32px|0px|12px|0px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.1.1&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<h2>Influencers<\/h2>\n<p>Na dat Youtube en Instagram de afgelopen 6 jaar een ontzettende groei hebben door gemaakt. Zijn ook de influencers niet meer weg te denken van het social media platform. Voor degene die echt onder een steen hebben geleefd en niet weten wat een influencer is, zullen we hier even een korte definitie geven. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><em>&#8221;Een influencer is een persoon die de macht heeft om aankoopbeslissingen van anderen te be\u00efnvloeden vanwege zijn \/ haar autoriteit, kennis, positie of relatie met zijn \/ haar publiek.\u2019\u2019<\/em><\/p>\n<p>Influencers kunnen dus ook mensen van tv zijn of politiek of iets anders. Maar de laatste jaren zijn de influencers via social media erg upcoming en worden daarom ook influencers genoemd.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.1.1&#8243; custom_padding=&#8221;32px|0px|0|0px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.1.1&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<h2>Toekomst<\/h2>\n<p>Na een korte introductie over influencers kunnen we nu verder gaan op de toekomst die verwacht wordt voor de influencers. Meer dan 50 procent van de influencers begon de afgelopen twee jaar inhoud te produceren voor merken, terwijl ongeveer een derde pas vorig jaar begon. Wel zeggen veel van hen dat het cre\u00ebren van content en het delen van deze content is hun passie is. Maar daarvoor willen zij wel wat terug, doormiddel van gratis producten, diensten of een financi\u00eble compensatie. Daarnaast zal het delen van gesponsorde posts alleen maar toenemen aangezien het op dit moment nog altijd werkt. Veel consumenten vinden het fijn te kunnen \u2018relaten\u2019 met iemand en dat gaat makkelijk via social media. Als iemand op jou lijkt of je graag op degene wilt lijken zijn ze sneller geneigd de producten of diensten te kopen die hij of zij adviseert.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Dus voor alle bedrijven, wil je er voor zorgen dat je product of dienst goed verkoopt? Ga op zoek naar een influencer die bij jou doelgroep past en investeer! Naast de toekomst van influencers ook benieuwd hoe de rest van de social media wereld er voor zal staan? <a href=\"https:\/\/www.korma.nl\/nieuws\/de-toekomst-van-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">Bekijk hier<\/a> de toekomst van social media.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers Na dat Youtube en Instagram de afgelopen 6 jaar een ontzettende groei hebben door gemaakt. Zijn ook de influencers niet meer weg te denken van het social media platform. Voor degene die echt onder een steen hebben geleefd en niet weten wat een influencer is, zullen we hier even een korte definitie geven. \u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De toekomst van influencers - Korma<\/title>\n<meta name=\"description\" content=\"Na dat Youtube en Instagram de afgelopen 6 jaar een ontzettende groei hebben door gemaakt. Zijn ook de influencers niet meer weg te denken van het social media platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/korma.nl\/en\/the-future-of-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De toekomst van influencers - Korma\" \/>\n<meta property=\"og:description\" content=\"Na dat Youtube en Instagram de afgelopen 6 jaar een ontzettende groei hebben door gemaakt. Zijn ook de influencers niet meer weg te denken van het social media platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/korma.nl\/en\/the-future-of-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"Korma\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/korma.it.solution\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-31T07:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-07T14:16:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/korma.nl\\\/#\\\/schema\\\/person\\\/3d34882ce148b8df10f15dc06ac8d1ef\"},\"headline\":\"De toekomst van influencers\",\"datePublished\":\"2018-08-31T07:00:20+00:00\",\"dateModified\":\"2021-12-07T14:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/\"},\"wordCount\":430,\"publisher\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/\",\"url\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/\",\"name\":\"De toekomst van influencers - Korma\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-08-31T07:00:20+00:00\",\"dateModified\":\"2021-12-07T14:16:00+00:00\",\"description\":\"Na dat Youtube en Instagram de afgelopen 6 jaar een ontzettende groei hebben door gemaakt. Zijn ook de influencers niet meer weg te denken van het social media platform.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/korma.nl\\\/de-toekomst-van-influencers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/korma.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De toekomst van influencers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/korma.nl\\\/#website\",\"url\":\"https:\\\/\\\/korma.nl\\\/\",\"name\":\"Korma\",\"description\":\"IT Solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/korma.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/korma.nl\\\/#organization\",\"name\":\"Korma IT Solutions\",\"url\":\"https:\\\/\\\/korma.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/korma.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/korma.nl\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/icon-korma-it-solutions.png\",\"contentUrl\":\"https:\\\/\\\/korma.nl\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/icon-korma-it-solutions.png\",\"width\":512,\"height\":512,\"caption\":\"Korma IT Solutions\"},\"image\":{\"@id\":\"https:\\\/\\\/korma.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/korma.it.solution\",\"https:\\\/\\\/www.instagram.com\\\/korma_it_solutions\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/korma-it-solutions\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCH6N0JuOntLUZZRbonqjTnA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/korma.nl\\\/#\\\/schema\\\/person\\\/3d34882ce148b8df10f15dc06ac8d1ef\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1903edb83d0aec2fd013cec003f0d54e8a418c53d53d6781459f9cb7f3b9a3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1903edb83d0aec2fd013cec003f0d54e8a418c53d53d6781459f9cb7f3b9a3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc1903edb83d0aec2fd013cec003f0d54e8a418c53d53d6781459f9cb7f3b9a3?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/korma.nl\"],\"url\":\"https:\\\/\\\/korma.nl\\\/en\\\/author\\\/boris-van-dun\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The future of influencers - Korma","description":"After YouTube and Instagram have experienced tremendous growth over the past 6 years. Influencers have also become an indispensable part of the social media platform.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/korma.nl\/en\/the-future-of-influencers\/","og_locale":"en_GB","og_type":"article","og_title":"De toekomst van influencers - Korma","og_description":"Na dat Youtube en Instagram de afgelopen 6 jaar een ontzettende groei hebben door gemaakt. Zijn ook de influencers niet meer weg te denken van het social media platform.","og_url":"https:\/\/korma.nl\/en\/the-future-of-influencers\/","og_site_name":"Korma","article_publisher":"https:\/\/www.facebook.com\/korma.it.solution","article_published_time":"2018-08-31T07:00:20+00:00","article_modified_time":"2021-12-07T14:16:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/#article","isPartOf":{"@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/"},"author":{"name":"admin","@id":"https:\/\/korma.nl\/#\/schema\/person\/3d34882ce148b8df10f15dc06ac8d1ef"},"headline":"De toekomst van influencers","datePublished":"2018-08-31T07:00:20+00:00","dateModified":"2021-12-07T14:16:00+00:00","mainEntityOfPage":{"@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/"},"wordCount":430,"publisher":{"@id":"https:\/\/korma.nl\/#organization"},"image":{"@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/#primaryimage"},"thumbnailUrl":"","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/","url":"https:\/\/korma.nl\/de-toekomst-van-influencers\/","name":"The future of influencers - Korma","isPartOf":{"@id":"https:\/\/korma.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/#primaryimage"},"image":{"@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-08-31T07:00:20+00:00","dateModified":"2021-12-07T14:16:00+00:00","description":"After YouTube and Instagram have experienced tremendous growth over the past 6 years. Influencers have also become an indispensable part of the social media platform.","breadcrumb":{"@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/korma.nl\/de-toekomst-van-influencers\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/korma.nl\/de-toekomst-van-influencers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/korma.nl\/"},{"@type":"ListItem","position":2,"name":"De toekomst van influencers"}]},{"@type":"WebSite","@id":"https:\/\/korma.nl\/#website","url":"https:\/\/korma.nl\/","name":"Korma","description":"IT Solutions","publisher":{"@id":"https:\/\/korma.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/korma.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/korma.nl\/#organization","name":"Korma IT Solutions","url":"https:\/\/korma.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/korma.nl\/#\/schema\/logo\/image\/","url":"https:\/\/korma.nl\/wp-content\/uploads\/2022\/07\/icon-korma-it-solutions.png","contentUrl":"https:\/\/korma.nl\/wp-content\/uploads\/2022\/07\/icon-korma-it-solutions.png","width":512,"height":512,"caption":"Korma IT Solutions"},"image":{"@id":"https:\/\/korma.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/korma.it.solution","https:\/\/www.instagram.com\/korma_it_solutions\/","https:\/\/www.linkedin.com\/showcase\/korma-it-solutions\/","https:\/\/www.youtube.com\/channel\/UCH6N0JuOntLUZZRbonqjTnA"]},{"@type":"Person","@id":"https:\/\/korma.nl\/#\/schema\/person\/3d34882ce148b8df10f15dc06ac8d1ef","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/fc1903edb83d0aec2fd013cec003f0d54e8a418c53d53d6781459f9cb7f3b9a3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc1903edb83d0aec2fd013cec003f0d54e8a418c53d53d6781459f9cb7f3b9a3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc1903edb83d0aec2fd013cec003f0d54e8a418c53d53d6781459f9cb7f3b9a3?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/korma.nl"],"url":"https:\/\/korma.nl\/en\/author\/boris-van-dun\/"}]}},"_links":{"self":[{"href":"https:\/\/korma.nl\/en\/wp-json\/wp\/v2\/posts\/3393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/korma.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/korma.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/korma.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/korma.nl\/en\/wp-json\/wp\/v2\/comments?post=3393"}],"version-history":[{"count":0,"href":"https:\/\/korma.nl\/en\/wp-json\/wp\/v2\/posts\/3393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/korma.nl\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/korma.nl\/en\/wp-json\/wp\/v2\/media?parent=3393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/korma.nl\/en\/wp-json\/wp\/v2\/categories?post=3393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/korma.nl\/en\/wp-json\/wp\/v2\/tags?post=3393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}