Employee branding part 2: Employee experience 

What else can an employee do for the company, in addition to his or her regular duties? Those who read the piece about employee branding last month know that there is much more to do. Here it was explained that there are two ways of employee branding. The first is in there explained. Sharing employees' experiences within the company is also a way of employee branding. This is an efficient tool, especially when recruiting new employees. But what does it do for your company?

The new recruits 

Several workplace factors have emphasized the importance of employee branding. Whatever the sector, the need for highly specialized skills is not matched by adequate compensation. Such as pilots and nurses, it is becoming increasingly difficult for many employers to attract and retain talent. Offering good employee experience can give employers a competitive advantage. They can attract job seekers to them and then encourage them to stay with their organizations.

The popularity of websites like LinkedIn makes it much easier for potential employees to review employee experiences at a company they are considering. Just as customers choose from a plethora of brands based on reviews they use digitally, many people appear to be using online resources to “shop around” with potential employers. And decide to continue with those companies that offer the kind of experience they are looking for. 

How can you improve employee experiences?

We use Facebook, Snapchat, Instagram. There are cameras on our phones. And we can do things and share them we like. Yet we use calendar items, email messages and PowerPoint at work. Organizations must embrace new technologies that empower employees to better tell their stories and make their points more accurately. It must also create more interactive and collaborative environments to interact with colleagues and customers.

In addition, organizations can share content in a creative way, just like in the consumer world on social networks. There is no wrong way to do this, it is still a matter of finding how to do this in the 'best' way. But it is certainly interesting. We also need to prepare for the role of augmented reality. How can we learn to create things in 3D space and share them with each other? If we follow the natural evolution of technology over the last 20 years, it starts in the consumer world and slowly makes its way into the business world. 

It is now mainly about technological developments and how they are often applied in the 'social' social media world. Companies are also expected to go along with this. And not only in communication with their customers, but also with their employees.