The videos on Facebook, Instagram, Twitter and LinkedIn have become indispensable these days. That is why it is a good platform for sharing videos as a brand. But how do you ensure that they are also viewed? Below are a number of do's and don'ts to keep in mind when using video marketing.

Do's

Focus on telling a story
Respond to your customer's needs
Grab the customer's attention within the first 5-10 seconds: with teasers or questions that will be answered later.
Try to touch the viewer by making them laugh or empathize with the story.
Tag the video with the correct keywords so that the video is easy to find.
Make sure that the identity of your brand is reflected in it: colors, music, design, etc.

Don'ts

Don't focus on selling your product
Don't make the video too long
Don't make it too boring
Don't just put your video on one platform