How do you determine your content strategy?

A little while ago we explained how you can... keeps visitors on your website. One of the aspects here concerned the content: ''Too little content makes the visitor think that the website is not up to date and therefore not relevant. Make a plan for when you want to put which content on your website and make sure that there is a theme that fits the company.'' But enough content is also important when using social media. 

Then of course you think that's all well and good, but it is also useful to form a strategy for content. Today is the day that we tell you what steps you need to take to form the best strategy for your content. 

Why do you want to establish a content strategy?

Just like with any other strategy, a content strategy helps to be prepared for the future. In this case, it is a plan where it is decided in advance which information will be shared. And how this information can reach the public and an organizational goal. This content strategy is mainly created in the planning phase, which helps you achieve your business objectives through sharing content. We will show you how to set up this strategy through the following steps



As mentioned above, you want to achieve certain business objectives with content. So before you decide which content to share, you must determine the purpose. Business objectives are mainly decided by management. So discuss with them what objectives they want to achieve.


Who is your audience? And who do you want to view your content? This is especially important for those starting out or who are new to marketing. By knowing your target group, you can  produce more relevant and valuable content that they want to read and convert. If you're an experienced marketer, your goal may have changed. Do you want to reach a new group of people or expand your current target market? Want to  Do you keep the same target group? Revisiting your audience parameters by conducting market research every year is crucial to growing your audience.

Value creation

By this we mean for the public. They naturally want to know what it means for them to read your content /  view and what they can do with it. In addition to conducting research into who your target group is, you also want to know what motivates and affects them. Based on this, you can create certain values for your target group with the content you share with them. 


Most companies start with blog posts/articles on their website. But if you want to go out and produce other content pieces, consider which ones you want to create. If you've been in business for a while, take a look at your content marketing efforts and results over the past year. Figure out what you can do differently in the coming year and set new goals to achieve. Make sure these new goals are also aligned with the company's goals. 

Content management

Have a system in place to manage your content. Some essential parts of content management are content creation, content publishing, and content analysis. Many sites provide the ability to plan, produce, publish and analyze your content. Research which one suits your company best. 

Content ideas

After all these steps, attention can finally be paid to the information that you want to share with your target group. Based on the business objectives and the values of the target group, you can determine what information should be shared with them. 

Types of content

Decide how you want to share your content with your audience. Nowadays there are a thousand and one ways to do this. Blog post, videos, ebooks, podcasts, you name it and it exists. Take your target group into account. After your target group research, you should know which type suits them best. And of course also through which channels you want to share this. Also view the social media trends in 2018 here. 


It's finally time to publish your first content! Publish your content based on a pre-made plan. Many of the ideas you come up with now will be just as relevant now as they will be in a few months. That said, you shouldn't ignore current topics either. While they may not be the bulk of your calendar, they can help you generate spikes in traffic.

Don't have the time or desire to come up with a whole strategy?