SEO trends 2018: 'How do you get high in Google organically?'

Of course, you can always pay to promote or advertise your company or product via Google. But there are of course also many other ways to ensure that you reach your target group and get them to your website. Namely the proper use of SEO. SEO is one of the most effective ways to ensure that your target group/consumers can find your company and your products. But SEO also continues to develop and adapt to the environment. Once again this year, there are several trends that are relevant in using SEO to ensure that you rank high in Google. 

SEO Basics

To literally start with the basics, you must ensure that the basis of your SEO is correct. If you use WordPress, for example, when you post something new, you will be told what you need to do to get the basics of SEO correct: 

  • Keyword density. The keyword you set must also appear a number of times on your page.
  • The meta description has a good length: It is usually around 30 words and shows what the post or page is about. 
  • Make sure that the keyword is also included in the meta.
  • The SEO title has an excellent length.
  • The focus keyword appears in the URL for this page.


  • Keyword must appear in the first paragraph
  • Try using a keyword that you haven't used before.
  • Use the keyword in a subheading.
  • Use alt attributes in the images on the page.
  • Add a text of at least 300 words.
  • Make sure the Slug of the page is not too long. 
  • Outgoing links indicate good quality.
  • Also add internal links.

SEO trends 2018

Have you used all that well? Then we can now look at the top 4 SEO trends of 2018.

Voice searches

According to Google, 1 in 5 searches already comes from spoken questions. For example, voice-controlled speakers such as Google Home and Amazon Echo are on the rise.

Featured excerpts

How can featured snippets reference voice search? Well, this is the information that voice assistants give back to you. However, these fragments are more than that. Over the past few years, featured snippets have seen significant growth in search results across all devices.

Growth of mobile usage

We're probably just a few months away from Google's introduction of the mobile-first index. This means that Google pages are ranked based on the mobile version of the page.

User experience

User expectations and search demand are growing across the board. Nowadays, users want instant solutions to their problems regardless of the device they are using.