SEA is the abbreviation for Search Engine Advertising. It is a branch of online marketing. Search advertising is where advertisements in the form of text or images are posted to search engines such as Google or Bing. These ads then appear prominently in the SERPs (Search Engine Research Pages). This method is one of the most important sources of income for search engine providers.
What's the benefit?
SEA uses an auction-based system, where advertisers bid on certain keywords relevant to their product or service. Selecting a specific keyword determines which searches show your ads. If you do not use the most suitable keywords, you could appeal to the wrong target group.
In addition to a selection of the right keywords, the Quality Score is also important for SERPs. In addition, the quality score indicates how well your advertisement meets the needs and search intent of your target group. Quality Score is also used by the search engine to provide searchers with the most useful results. To calculate Quality Score, keyword engine platforms look at several factors:
- clickthrough rate
- landing page
- historical performance
- different relevance factors
- advertising relevance
- relevance of keywords
Because SEA puts you directly in front of users who are actively looking for what you have to offer, it's helpful to have a detailed strategy that can help you get ahead of organic results. With this, SEA can be a great way to increase brand awareness, generate leads, boost online sales and acquire new customers. Of course, this can only happen if it is combined with an optimized post-click experience.